June 09, 2022

Understanding the Differences Between Shopping with AR & VR Online


In recent years the use of Augmented Reality (AR) within Retail has become more and more prevalent. Companies including Home Depot, IKEA, Wayfair, Target, and Sephora have all implemented augmented tools. The growth of this tech tool has already shown promising results in providing a more interactive solution-based program to help customers find their ideal fit, in return helping companies to increase their revenue. Both Augmented Reality (AR) and Virtual Reality (VR) are aligned for increased growth in the coming years and will ultimately revolutionize how everyday consumers make purchases online.

Shopping for Jewelry online can be a daunting task with the varying size and width options available. Here is how jewelry companies like Gold Presidents are paving the way for a simpler way to shop for jewelry using 3D, AR, and VR online. 

What is Augmented Reality (AR)

Augmented Reality (AR): Augmented Reality is described as “An interactive experience within a real-world environment”. A common way users have interacted and engaged with AR would be through a Snapchat or Instagram filter. These filters add features such as Animal Ears, Facial Hair, or features that alter and enhance your skin. With the popularity of these filters, it's safe to say the world of AR is already being adopted by general consumers and social media engagers alike.

Gold Pres AR Tee



What is Virtual Reality (VR)
Virtual Reality (VR): Virtual Reality is described as a complete environmental simulation or projection that replaces a real-world setting. If you have ever used an Oculus, Sony VR, or Valve Index VR Headset, then you have experienced the effects of this “Virtual World Environment”. VR differs from AR as you are fully immersed in a virtual experience with VR whereas with AR you will be viewing a screen and adding augmented features into a real-world setting.

Shopping Online with Augmented Reality (AR)

The world of shopping online with AR is still in its infancy but companies like Gold Presidents are paving the way to allow users ways to better interact with products of interest and to experience them in the real world before making a purchase. An example of this would be Gold President's Diamond Cross In White Gold. When accessing this product on mobile you can view the 3D product in your own space! This allows users to view this diamond cross pendant in their space and to compare White Gold vs Yellow Gold and to align a piece that will best fit their needs.

Shopping Online with Virtual Reality (VR)

Shopping online with VR is something that you can expect to be commonplace in the near future. Currently, the most common way to use VR to shop online would be through a Virtual Showroom. A virtual showroom is a completely virtual store that can be accessed in a VR setting only. You will have the ability to purchase directly through a virtual environment with the ability to purchase virtual NFT products that can be worn by your virtual character. Through these virtual showrooms, users can also purchase real-world products and have them delivered directly to their homes!

Try our VR experience on any one of our products including our new AR Interactive Tees



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